Art Direction + Graphic Design + Project Management
Brand Identity + Design Strategy + Layout Design
I designed the brand identity for Calabasas. I developed the font pairing, color palette, logo system, and created the book.
Calabasas is an artist duo consisting of singer/songwriter Watrcup and producer Franskiiz. They aim to bring vibrance to the world through music and creativity.
As the primary Art Director and Graphic Designer on this project, my role was to strategically translate creative details from the artists and their management into the core fundamentals of their visual brand.
The resulting brand system and the book are currently being implemented and sent to partnering organizations for usage.