Art Direction + Graphic Design
Social Media Ads + Posters + Promotional Items
I created social assets, print collateral, and promotional items for Santino Ferrucci's Superspeedway debut at Talladega for the 2021 Sparks 300.
Santino Ferrucci is an American professional racing driver. As of 2021, Ferrucci races in NASCAR Xfinity Series for Sam Hunt Racing and IndyCar part-time for Rahal Letterman Lanigan Racing.
As the primary Graphic Designer, my role was to work with project managers and client contacts to create the visual direction and produce all the assets. I chose the art direction and designed all the social assets, print materials, and promotional items.
The assets below were posted to Santino's Instagram and LinkedIn and collectively garnered 3,000+ interactions.