Santino Ferrucci is an American professional racing driver competing in the IndyCar Series. He has also previously raced in the FIA Formula 2 Championship and the NASCAR Xfinity Series. 

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I was asked to create a series of digital, print, and physical merch items to announce and promote his racing debut at Talladega Superspeedway for Sam Hunt Racing, sponsored by HyVee and Pallermos Pizza.

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Given the long-standing history of Talladega Superspeedway, I combined inspiration from vintage racing posters with modern-day textured graphics to create a series of visuals that lean into the reds and whites of Ferrucci's racing uniform and car.​