BEOREGON

OBJECTIVE

 

BEOREGON is the University of Oregon's Diversity & Inclusion program based inside the athletic department dedicated to telling diverse athletes' stories and creating commonality through sport. The project's objective was to create awareness and educate the University of Oregon campus and greater Eugene area that together we are not separated by constructs but connected by the colors we choose to root for on gamely.

 

IDEA

 

Create an interactive installation to debut at the nation's number one Women's Basketball team, the Oregon Ducks. The installation allowed fans to interact with the brand tangibly by educating attendees on the importance of diversity & inclusion in sport. My primary responsibility was to design and create an installation that lived on campus for a full calendar year.

 

RESULTS

Debuted at the sold-out 17,000 #1 University of Oregon's Women's basketball game vs. #7 Stanford and was shown for a brief clip on ESPN Sportscenter. Soon after the display debut, BEOREGON was awarded the number one NCAA Diversity and Inclusion program in the country.

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CLIENT: University of Oregon

ROLE: Designer

AGENCY: Allen Hall Advertising