MilkRun is an online local food marketplace and food delivery service sourcing directly from small-scale farmers in your community. They offer curated weekly subscription boxes of pasture-raised meats, wild-caught fish, and seasonal fruit and vegetables, with customizable add-ons including locally baked bread, grass-fed dairy, and pastured eggs. They are headquartered in the Pacific Northwest and currently serve the Portland, Seattle, Vancouver WA, and Austin markets.
The objective of this project was to raise awareness for what Milkrun does by showcasing their differences from other food/recipe delivery services like Blue Apron and Hello Fresh.
Develop a campaign to showcase the uniqueness of Milkrun compared to other food/recipe delivery services by highlighting the locality of their products in Oregon, as well as highlight how they further get in touch with and help the producers and farmers of their products.